Telemedia 360 Meet txtNation!
Contact EMEA Territory Manager Danny Marino if you wish to join us at our table during this event.
E-mail: d.marino@txtnation.com
Office: +44(0)1752 273490
Mob: +44(0)7807758439
The event will take place on the 15th and 16th of November 2010, you can view the full schedule for this event here.
Also next week:
ME Awards
txtNation are Listed under the ‘Best Transaction Provider’ category. The ME Awards will be held on November 18th 2010 and are sponsored by Microsoft.
Everyone at txtNation is really excited about being nominated and attending the event itself should be a great industry celebration.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Thursday, 11 November 2010
Tuesday, 2 November 2010
Monetizing Android Better
The Android market is growing and brings with it many opportunities for developers of mobile applications to get their products out there and monetized easier than ever.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the world deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our solution and focus on distribution whilst txtNation takes care of the billing.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the world deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our solution and focus on distribution whilst txtNation takes care of the billing.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Monday, 4 October 2010
Nigeria : a new mobile market favourite.
Mobile is massive everywhere, we all know that but: the real growth in mobile belongs to the developing world. Prime emerging markets for mobile are countries like Brazil, Poland, India and China. But what of Africa, the last great unexplored continent for technological and commercial advancements.
Well, Africa is often unfairly overlooked. For example, look at the extraordinarily progressive outlook of Vodacom in South Africa.
But South Africa has always been something of an exception – the industrial powerhouse of the continent.
How interesting, and encouraging, then to hear that there’s plenty going on in the heart of Africa – in Nigeria, Kenya, Ghana and elsewhere.
For 2010 in Nigeria: The mobile subscriber base in the country has hit 78.5 million lines, the Nigerian Communication Commission has disclosed.
Kemmy Areola, Africa Representative for txtNation says: As with technologies elsewhere in Africa, the growth of mobiles appears in large part to have been driven by the comparatively young (18-34) and its users are predominantly (67%) though not exclusively male. This demographic is also right for many of the commercial opportunities for mobile content, billing for online games and interactive campaigns for competitions and voting surrounding popular culture’.
txtNation continues to grow on the number of services it has to market in the African territories and those markets continue to show growth in revenues. The company has operated PSMS in Nigeria specifically, for 6 years now and can boast robust and reliable local connectivity, solid revenue payment conditions and a host of pre-built solutions clients can use out of the box, getting them to market with speed and ease.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions. Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business. Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget. We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491
Well, Africa is often unfairly overlooked. For example, look at the extraordinarily progressive outlook of Vodacom in South Africa.
But South Africa has always been something of an exception – the industrial powerhouse of the continent.
How interesting, and encouraging, then to hear that there’s plenty going on in the heart of Africa – in Nigeria, Kenya, Ghana and elsewhere.
For 2010 in Nigeria: The mobile subscriber base in the country has hit 78.5 million lines, the Nigerian Communication Commission has disclosed.
Kemmy Areola, Africa Representative for txtNation says: As with technologies elsewhere in Africa, the growth of mobiles appears in large part to have been driven by the comparatively young (18-34) and its users are predominantly (67%) though not exclusively male. This demographic is also right for many of the commercial opportunities for mobile content, billing for online games and interactive campaigns for competitions and voting surrounding popular culture’.
txtNation continues to grow on the number of services it has to market in the African territories and those markets continue to show growth in revenues. The company has operated PSMS in Nigeria specifically, for 6 years now and can boast robust and reliable local connectivity, solid revenue payment conditions and a host of pre-built solutions clients can use out of the box, getting them to market with speed and ease.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions. Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business. Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget. We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491
Friday, 19 February 2010
txtNation nominated for STAR Award for exceptional customer support
txtNation, leaders in global premium rate billing services, are pleased to announce that they have today been nominated for the prestigious telecommunications STAR awards that focus on excellence in support, recognising high performance in the field of customer services.txtNation Continues to provide first rate customer support to its clients and their endusers in Nigeria.
The awards provide a unique opportunity for organisations to benchmark their performance alongside other organisations in their sector, give a mark of quality to their organisation as well as learning from others in their sector.
The Telecoms STAR Awards for Support Practices recognise businesses that have developed, implemented, and benchmarked the most innovative and efficient processes for service and support delivery. Companies seeking this award must pass through a rigorous assessment by a select industry committee, providing specific baseline data, a detailed description of the process, performance metrics, returns and benefits, and other information about what makes their best practice unique.
The Awards are independently evaluated using an international set of criteria designed to showcase best practice.
Michael Whelan, Director at txtNation, says ‘It’s great to see our focus on support has been recognised. It’s great not just to showcase our technologies to clients, but also equally important is support. The level of support we provide has helped many companies become more competitive and sustainable. We believe the future competitiveness of our clients business lies in providing a key point of difference, starting with solid support.’
txtNation has recently added further features to the already well established txtNation SD, Support and Development platform, which allows for online ticketing, live chat, phone and email support for clients that use the multi-award winning Premium SMS and Mobile Billing services.
The Telecom STAR Awards for Best Support winners will be announced in Las Vegas, June 16th, 2010.
About txtNation
txtNation is an outstanding multi award-winning solutions provider across sms billing, content and mobile messaging platforms. Focusing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation’s global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation has developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.
You can find out more about txtNation, its premium SMS solutions, and Support by visiting http://www.txtnation.com/about/call, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation’s blog at http://blog.txtnation.com. Support can be found online by visiting http://sd.txtnation.com.
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The awards provide a unique opportunity for organisations to benchmark their performance alongside other organisations in their sector, give a mark of quality to their organisation as well as learning from others in their sector.
The Telecoms STAR Awards for Support Practices recognise businesses that have developed, implemented, and benchmarked the most innovative and efficient processes for service and support delivery. Companies seeking this award must pass through a rigorous assessment by a select industry committee, providing specific baseline data, a detailed description of the process, performance metrics, returns and benefits, and other information about what makes their best practice unique.
The Awards are independently evaluated using an international set of criteria designed to showcase best practice.
Michael Whelan, Director at txtNation, says ‘It’s great to see our focus on support has been recognised. It’s great not just to showcase our technologies to clients, but also equally important is support. The level of support we provide has helped many companies become more competitive and sustainable. We believe the future competitiveness of our clients business lies in providing a key point of difference, starting with solid support.’
txtNation has recently added further features to the already well established txtNation SD, Support and Development platform, which allows for online ticketing, live chat, phone and email support for clients that use the multi-award winning Premium SMS and Mobile Billing services.
The Telecom STAR Awards for Best Support winners will be announced in Las Vegas, June 16th, 2010.
About txtNation
txtNation is an outstanding multi award-winning solutions provider across sms billing, content and mobile messaging platforms. Focusing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective messaging, billing and content providers in the business. txtNation’s global reach means that we can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation has developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.
You can find out more about txtNation, its premium SMS solutions, and Support by visiting http://www.txtnation.com/about/call, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation’s blog at http://blog.txtnation.com. Support can be found online by visiting http://sd.txtnation.com.
Follow us on Facebook
Follow us on Twitter
Monday, 20 April 2009
Rising Demand for CDMA Phones in Nigeria
A survey carried out in Nigeria's capital, Abuja has indicated a growing demand in the GSM dominated market for CDMA based mobile phones. The survey, carried out by local newspaper The Tide cited the regular problems with network congestion on the GSM networks in the city for the increased interest in CDMA operators. Currently there are four CDMA operators in the city, Multi-links, Visafone, Starcomms and Reltel.
The respondents hinged their optimism on clarity of communication and affordability of CDMA phones, when compared with GSM phones.
"For instance, with as little as N1,500, you can get a phone and a line on the CDMA network, while for a GSM line, a subscriber may need to pay at least twice that amount," claimed respondents to the survey.
Mr Wakili Shehu, a telecommunications consultant said that "the technology also provides the capacity for quicker transmission of data and Internet, unlike the GSM which has limited capacity," but he warned that the use of the CDMA technology in the country was also fraught with challenges, such as limited coverage of cities and towns, unlike the GSM.
According to figures from the Mobile World database, Nigeria ended Q1 '08 with some 567,000 active CDMA subscribers - compared to some 43 million GSM users.
The respondents hinged their optimism on clarity of communication and affordability of CDMA phones, when compared with GSM phones.
"For instance, with as little as N1,500, you can get a phone and a line on the CDMA network, while for a GSM line, a subscriber may need to pay at least twice that amount," claimed respondents to the survey.
Mr Wakili Shehu, a telecommunications consultant said that "the technology also provides the capacity for quicker transmission of data and Internet, unlike the GSM which has limited capacity," but he warned that the use of the CDMA technology in the country was also fraught with challenges, such as limited coverage of cities and towns, unlike the GSM.
According to figures from the Mobile World database, Nigeria ended Q1 '08 with some 567,000 active CDMA subscribers - compared to some 43 million GSM users.
Friday, 30 January 2009
SMS power in emerging economies
Mobile communication is changing the lifestyle of people and business communications worldwide with billions of SMS sent worldwide annually and over 50 million carrier grade SMS sent in Nigeria daily, SMS is positioned to be the most used communications medium of all time.
Despite the widespread illiteracy in Nigeria and many other countries in Africa , SMS is still widely used even in tribal languages which do not need special alphabets. Early adopters like the Philippines, the SMS Capital of the world, is an example of a country where emerging economics should learn from in areas of SMS services deployment. On New years day 2008, 500 million SMS messages were sent in the Philippines alone.
SMS does not require any special application download like other mobile medium like mms, wap and Gprs and this is one unique advantage it has and hence is spread and popularity.
Despite the widespread illiteracy in Nigeria and many other countries in Africa , SMS is still widely used even in tribal languages which do not need special alphabets. Early adopters like the Philippines, the SMS Capital of the world, is an example of a country where emerging economics should learn from in areas of SMS services deployment. On New years day 2008, 500 million SMS messages were sent in the Philippines alone.
SMS does not require any special application download like other mobile medium like mms, wap and Gprs and this is one unique advantage it has and hence is spread and popularity.
Thursday, 11 December 2008
Nigeria SMS Coverage
Nigeria is the most populated country in Africa and a substantial market, with improving economics and a young and urban-based population. It has a large population of 140 million, a reasonable GDP per capita of USD596, and an excellent literacy rate of 68%. There is more than 50% of the population in their prime age, fifteen to fifty and they are all earning. This offers an opportunity for every service to make money from this young and coming market.
Recent statistics have revealed that Nigeria has become the largest SMS market in Africa by subscriber volume. By April this year, there were 47m active subscribers in the West African nation, putting it ahead of South Africa's 42.3m subscribers, although the South African market is almost certainly larger in terms of turnover and profitability. The pace of the Nigerian SMS revolution is truly startling. There is now one mobile phone in the country for every 3.5 Nigerians, up from one for every 140 as recently as 2001.
Find out more at: http://www.m-bill.net/coverage/sms/premium/africa/nigeria
Recent statistics have revealed that Nigeria has become the largest SMS market in Africa by subscriber volume. By April this year, there were 47m active subscribers in the West African nation, putting it ahead of South Africa's 42.3m subscribers, although the South African market is almost certainly larger in terms of turnover and profitability. The pace of the Nigerian SMS revolution is truly startling. There is now one mobile phone in the country for every 3.5 Nigerians, up from one for every 140 as recently as 2001.
Find out more at: http://www.m-bill.net/coverage/sms/premium/africa/nigeria
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