Monday, 4 October 2010

Nigeria : a new mobile market favourite.

Mobile is massive everywhere, we all know that but: the real growth in mobile belongs to the developing world. Prime emerging markets for mobile are countries like Brazil, Poland, India and China. But what of Africa, the last great unexplored continent for technological and commercial advancements.

Well, Africa is often unfairly overlooked. For example, look at the extraordinarily progressive outlook of Vodacom in South Africa.
But South Africa has always been something of an exception – the industrial powerhouse of the continent.

How interesting, and encouraging, then to hear that there’s plenty going on in the heart of Africa – in Nigeria, Kenya, Ghana and elsewhere.

For 2010 in Nigeria: The mobile subscriber base in the country has hit 78.5 million lines, the Nigerian Communication Commission has disclosed.

Kemmy Areola, Africa Representative for txtNation says: As with technologies elsewhere in Africa, the growth of mobiles appears in large part to have been driven by the comparatively young (18-34) and its users are predominantly (67%) though not exclusively male. This demographic is also right for many of the commercial opportunities for mobile content, billing for online games and interactive campaigns for competitions and voting surrounding popular culture’.
txtNation continues to grow on the number of services it has to market in the African territories and those markets continue to show growth in revenues. The company has operated PSMS in Nigeria specifically, for 6 years now and can boast robust and reliable local connectivity, solid revenue payment conditions and a host of pre-built solutions clients can use out of the box, getting them to market with speed and ease.

About txtNation

txtNation is an award-winning provider of billing, content and mobile messaging solutions. Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business. Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget. We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491