Friday, 30 January 2009

SMS power in emerging economies

Mobile communication is changing the lifestyle of people and business communications worldwide with billions of SMS sent worldwide annually and over 50 million carrier grade SMS sent in Nigeria daily, SMS is positioned to be the most used communications medium of all time.

Despite the widespread illiteracy in Nigeria and many other countries in Africa , SMS is still widely used even in tribal languages which do not need special alphabets. Early adopters like the Philippines, the SMS Capital of the world, is an example of a country where emerging economics should learn from in areas of SMS services deployment. On New years day 2008, 500 million SMS messages were sent in the Philippines alone.

SMS does not require any special application download like other mobile medium like mms, wap and Gprs and this is one unique advantage it has and hence is spread and popularity.