Nigeria is the most populated country in Africa and a substantial market, with improving economics and a young and urban-based population. It has a large population of 140 million, a reasonable GDP per capita of USD596, and an excellent literacy rate of 68%. There is more than 50% of the population in their prime age, fifteen to fifty and they are all earning. This offers an opportunity for every service to make money from this young and coming market.
Recent statistics have revealed that Nigeria has become the largest SMS market in Africa by subscriber volume. By April this year, there were 47m active subscribers in the West African nation, putting it ahead of South Africa's 42.3m subscribers, although the South African market is almost certainly larger in terms of turnover and profitability. The pace of the Nigerian SMS revolution is truly startling. There is now one mobile phone in the country for every 3.5 Nigerians, up from one for every 140 as recently as 2001.
Find out more at: http://www.m-bill.net/coverage/sms/premium/africa/nigeria
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